gen z
Is your Gen Z nostalgia marketing going off-target?
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
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Snapchat unveils Gen Z-targeted multi-city campaign
Multimedia instant messaging app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.
What makes India the happiest country in the world
In today’s complex world, while Gen Z seem to be the happiest lot, the Gen Z men are happier than women, as per the Ipsos India’s Happiness Index 2025 report.
Dark humour, desensitisation, and the Gen Z disconnect
Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just mirroring a world we built for them?
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How creative agencies are humanising brands in the digital age
In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the conversation, says itch's co-founder and creative head.
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