gen z
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as India Gate Basmati Rice, Choice Equity Broking, Crompton Greaves Consumer Electricals, Campus Activewear, Maruti Suzuki Dzire, Finolex Pipes, Goibibo, Dabur Honey, Sony Sports, Quess Corp, Merino Laminates, Gemini Edibles, INDmoney, Mentos, Nat Habit, Bharat Matrimony, Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.
Campaign roundup: Week of 28 Oct
The latest ad films and campaigns in India from brands such as Jindal Steel, V-Marc, Dollar Industries, Ideal Insurance, METRO Shoes, Zydus Lifesciences, WhatsApp, TVS Raider, Steadfast Nutrition, Sellers Collective, Hettich, Muthoot FinCorp, and more in our weekly news roundup.
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
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Is Gen Z rewriting the marketing playbook?
Suchana Sarkar, chief brand officer at Makani Creatives, delves into how Gen Z’s bold, vocal presence is reshaping the moral compass for brands and public figures alike.
Trust, preference and motivation—what motivated Indian millennials and Gen Zs to vote?
As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.
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Truth be told: How India's Gen Z is handling the fake news epidemic
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.
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