gen z

3 days ago

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Apr 10, 2025

India 2030: Middle class majority to fuel shift to experience-led spending

Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in India, a Folk Frequency report found.

Apr 04, 2025

Is your Gen Z nostalgia marketing going off-target?

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.

Apr 01, 2025

AB InBev India moves beyond sponsorships—Betting big on owned festivals

Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

Mar 26, 2025

Snapchat unveils Gen Z-targeted multi-city campaign

Multimedia instant messaging app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.

Mar 20, 2025

What makes India the happiest country in the world

In today’s complex world, while Gen Z seem to be the happiest lot, the Gen Z men are happier than women, as per the Ipsos India’s Happiness Index 2025 report.