gen z
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How creative agencies are humanising brands in the digital age
In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the conversation, says itch's co-founder and creative head.
55% of Indian Gen Z fell victim to sextortion in 2024: Snap study
78% of Indian Gen Z sought support for their online safety in 2024, finds a survey by Snap Inc.
Max Fashion decodes Gen Z: No labels, no limits
With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.
Price, brand, and warranty drive smart device buying: CyberMedia report
75% of consumers in India are willing to pay more for sustainable smart devices, finds a survey by CyberMedia Research.
Scoring brand goals in Gen Z’s playing field
With Gen Z driving strong growth in India’s gaming market, the brands that listen, understand, and engage authentically will be rewarded, says Ampverse DMI Pulse's general manager.
Towards total empowerment: The changing role of HR in advertising
As Gen Z and AI influence workplace practices, HR in advertising is changing from administrative to a more balanced, future-ready function.
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