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Jun 06, 2024
‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Jun 23, 2016
Cannes Lions 2016: “Embrace creativity as the uniquely human endeavour it is”: Marc Pritchard
The global chief brand officer explained P&G’s road to raising the creative bar in his talk on 23 June
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