global

Dec 19, 2024

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.

Dec 12, 2024

MMA India Board shares 10 commandments for marketers to thrive in 2025

As India’s K-shaped recovery reshapes consumption, here are some insights to help brands innovate, adapt, and thrive in a fragmented India.

Nov 22, 2024

89% of CMOs predict growth in their marketing budgets: Dentsu report

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

Sep 03, 2024

Diwali consumer spending set to grow by 62% over last year

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

Aug 07, 2024

Hakuhodo unveils martech data labs in India

The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.