Advertising
Campaign India Team
Sep 03, 2024

Diwali consumer spending set to grow by 62% over last year

While planning their media strategy, brands can focus on products that align with consumer interests and behaviour during this festive period.

Since people look for new products, the July-August period is a good build-up phase to place new launches in shelves for consumers. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

2 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 07 April

4 Moves and wins roundup: Week of 07 April

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Adani Group wins four Olive Crown awards

6 Adani Group wins four Olive Crown awards

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

8 Shaadi, skins and synergy: BGMI’s campaign ups the game

Cadbury 5 Star gives the AI revolution a humorous pushback

9 Cadbury 5 Star gives the AI revolution a humorous pushback

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

10 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Related Articles

MMA India Board shares 10 commandments for marketers to thrive in 2025
Marketing
Dec 12, 2024
Campaign India Team

MMA India Board shares 10 commandments for ...

Grammarly tops digital and TV ads in H1: TAM report
Advertising
Sep 27, 2024
Campaign India Team

Grammarly tops digital and TV ads in H1: TAM report

Maximising e-commerce success: Proven strategies for modern advertising
Advertising
Jul 26, 2024
Meher Patel

Maximising e-commerce success: Proven strategies ...

Prescription for success: How marketing is revolutionising India's healthcare industry
Advertising
Aug 26, 2024
Campaign India Team

Prescription for success: How marketing is ...

Just Published

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
Marketing
26 minutes ago
Josh Rosenberg

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Omnicom Media Group consolidates influencer capabilities under Creo brand
Media
1 hour ago
Shauna Lewis

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

Is your brand ready to ride the social search wave?
Media
1 hour ago
Sanjay Krishnamurthy

Is your brand ready to ride the social search wave?

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Can sound make you taste spice? 7UP thinks so
Advertising
3 hours ago
Vinita Bhatia

Can sound make you taste spice? 7UP thinks so

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.