government digital service

Aug 06, 2013

The watches might be smart, but the advertising will have to be smarter

Are you wearing a watch? (Did you glance just then to check? I hope so. I like the idea that I can make you do stuff with just the power of black marks on white paper. Don't think of an elephant! There, I did it again.)

Jul 19, 2013

If a picture is worth a thousand words, why don't we use them more?

The author ponders over whether the rise of images will be good for the advertising and media business - and whether he should send a picture instead of text, for his column next week