Russell Davies

The watches might be smart, but the advertising will have to be smarter
Advertising
Aug 06, 2013
Russell Davies

The watches might be smart, but the advertising ...

Are you wearing a watch? (Did you glance just then to check? I hope so. I like the idea that I can make you do stuff with just the power of black marks on white paper. Don't think of an elephant! There, I did it again.)

If a picture is worth a thousand words, why don't we use them more?
Advertising
Jul 19, 2013
Russell Davies

If a picture is worth a thousand words, why don't ...

The author ponders over whether the rise of images will be good for the advertising and media business - and whether he should send a picture instead of text, for his column next week

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