green
How brands can actually save the planet (No, seriously this time)
Authentic sustainability demands action, not just slogans. ABND’s founder and partner states that it's time for brands to ditch pretence and embrace authentic, planet-positive strategies.
Pixelab and Warehouse 47: Anant Roongta shares his vision for the future of storytelling
Famous Studios’ managing director is attempting to blend tradition with innovation through Warehouse 47 and Pixelab, which promise avante-garde production facilities for brands and content creators.
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CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi
Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.
A decade of rewarding green: Olive Crown Awards 2020
The birth of the Olive Crown awards is a symbol of India's advertising associations acting with great maturity to further a good cause
Wunderman Thompson and The Social Street sweep the IAA Olive Crown Awards 2019
Wunderman Thompson also bagged the campaign of the year title
Opinion: The rise and rise of green beauty
As customers gravitate towards beauty products that are free from chemicals the opportunity for natural beauty products is blossoming like never before
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