green marketing

India takes tentative green steps
May 21, 2008
Campaign India Team

India takes tentative green steps

The latest commercial from Havells’ features a notch girl called Bijli, who when faints due to heat, is saved by the Havells’ ES 50 fan. Simple metaphor, Bijli, used to deliver a green message, ‘Bijlee ko bachata hai, ES 50 energy saving fan from Havells.’

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