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Portfolio Evenings: Breaking bias, building talent
These events aren’t just about showcasing creativity—they’re shaping a more diverse future. By nurturing young talent, the ad industry can finally close its gender gap.
Chal Meri Luna 2.0: Nostalgia gets an electric upgrade
Kinetic Green revives its legendary tagline for the E-Luna, blending humour, sustainability, and smart mobility to woo a new generation of riders.
How BBDO plans to rewrite the rules of creativity with ‘Do Big Things’
With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.
Brahma acquires Metaphysic to scale AI-powered content creation
Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen content creation at scale.
OMD Worldwide reinvents itself with 'We create what’s next' brand refresh
The agency reportedly secured $1.8 billion in net new business in 2024.
Talentrack's marketplace model rethinks content production in India's media boom
Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.
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