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82.5 Communications wins creative mandate for JSW MG Motor India’s latest campaign
EXCLUSIVE: The agency will drive the campaign's creative across digital, social, and traditional platforms, boosting brand visibility and customer engagement for the new automotive launch.
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
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Can the client-agency relationship evolve from dread to collaboration?
Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.
Kapil Batra joins Lowe Lintas as president
He will report to Prateek Bhardwaj, the agency's chief creative officer.
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Ratan Tata: The quiet titan who shaped global business and social good
Under his guidance, Tata Group became a global conglomerate with a brand value of $28.6 billion and India’s most valuable company, symbolising the country’s economic ascent.
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