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Talentrack's marketplace model rethinks content production in India's media boom
Connecting over 7 lakh creators with 15,000 producers and agencies, the talent-engagement platform bridges gaps in India's M&E sector but faces scalability tests.
Ogilvy, Mondelez shine at Effie India 2024
The Grand Effie was awarded to Leo Burnett India for its campaign for ACKO General Insurance.
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Spotting scams: Motilal Oswal’s takes a stand with #YehConHai
With hard-hitting films and verification channels, its campaign educates investors to fight fraud in a scam-heavy world.
De Beers and GJEPC partner to promote natural diamonds
The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.
OMG India certifies 100 LinkedIn Marketers, sets industry benchmark
Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future B2B leadership.
Xley by MAD Group aims to transform brand-creator collaborations globally
It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.
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