growth
Decoding The Body Shop’s India plans amid global change of guards
The brand, which is witnessing a transition of its worldwide management, is bullish on its Indian operations, six months after it wound up its businesses in the US and Canada.
Client collaborations, creative tech, and campaign growth: Amit Wadhwa on Dentsu India’s 2024 strategy
The CEO of Dentsu Creative, South Asia, speaks to Campaign about the Group's key developments this year, including new client wins, regional expansions, and a focus on innovation in India.
MyTrident eyes larger slice of India's INR 45,000-crore home furnishing market as it expands to B2C
CEO Rajneesh Bhatia sits down with Campaign to discuss the brand's omni-channel growth strategy, expanding its B2C presence, and leveraging Trident Group's offline strength for success.
BEI Confluence bets big on technology, preps for IPO
Advertising veteran Tapas Gupta talks about the agency's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins to its new leadership.
CashKaro's Swati Bhargava on creativity, cashbacks, and continuously engaging customers
The co-founder also delves into the company's marketing and growth plans for FY25, tapping into India's growth story, and whether or not they're contemplating a future IPO.
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MasterChow takes retail route as it aims for higher growth
The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.
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