hair colour

Why Streax Professional is betting on innovation to drive vernacular growth
Sep 09, 2024
Preeti Hoon

Why Streax Professional is betting on innovation to drive vernacular growth

Streax Professional’s senior VP for marketing speaks to Campaign about the brand’s strategy to capitalise on India’s booming beauty and personal care market, projected to reach $30 billion by 2027.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

8 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom in talks to buy Interpublic—report

9 Omnicom in talks to buy Interpublic—report

Rediffusion elevates Nisha Singhania as executive vice president

10 Rediffusion elevates Nisha Singhania as executive vice president