hein schumacher

Is there a case for moving away from purpose-led marketing?
Dec 07, 2023
Matthew Keegan

Is there a case for moving away from purpose-led marketing?

SOUNDING BOARD: Following Unilever's recent strategy announcement on cooling off on purpose-led marketing for some of its brands, Campaign asks industry experts to weigh in on whether or not there is a case for it, and if now is the right time?

New Unilever CEO downplays purpose and hikes adspend
Nov 01, 2023
Imogen Watson

New Unilever CEO downplays purpose and hikes adspend

Hein Schumacher says purpose is not relevant to every Unilever brand

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