heroine

Sep 23, 2024

Clothing brand Qua onboards women cricketers for its pre-fall campaign

In an exclusive interview with Campaign, the company's co-founders Divya Agarwal and Rupanshi Agarwal explain why they chose sportswomen to headline the ads.

Sep 22, 2012

Friday box office: Heroine

A Q&A with Shikha Kapur, executive director – marketing, studios, Disney UTV, on the marketing of ‘Heroine’ and other women-centric films in male dominated Bollywood