humankind
Sep 20, 2010
"HumanKind is like a compass to the future:" Leo Burnett's Mark Tutssel
Bernardin- Tutssel co-authored book Humankind to be launched next month
Sep 01, 2008
"HumanKind is about understanding a brand's human purpose:" Green
Michelle Kristula Green, president, Leo Burnett Asia Pacific, has been closely involved with the agency's proprietory HumanKind approach towards brand building. Green, who was in the country recently, spoke to Campaign India on how the HumanKind approach is useful in decoding consumer behavior and also elaborated on live examples from Burnett's global and Indian roster of work that has been a result of this philosophy.
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