humour
When your ex gets married, Fastrack has you covered
INSIDE THE AD: Fastrack’s latest campaign ditches provocation for playful humour, proving that a sharp concept—not star power—can make an ad land.
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Blissclub’s Bitchcoin: Turning insults into marketing gold
With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky
Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.
Swiggy Instamart’s InstaFart: When memes escape the internet
Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the line between digital culture and street marketing.
Myntra’s ‘Fashion with caution’ turns heads—and trolleys
Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.
Arnab Manna: From punchlines to headlines
CREATIVE SPARKS: Whether it is writing ads or cracking jokes, Ogilvy India’s group creative director has the knack of giving it a creative spin.
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