humour
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3 hours ago
Pee Safe turns toilet drama into gentle hygiene revolution
Blending wit and a serious message, its World Toilet Day ad champions cleanliness and harmony in shared bathrooms.
Sep 27, 2024
Meme mechanics for marketing mastery
As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's International Management Institute.
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Jan 15, 2024
Why BBDO chief Andrew Robertson sees value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI
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