icom global summit 2018

I-Com Global Summit 2018: 'Brands are currently looking at performance advertising and not brand equity'
Apr 13, 2018
Campaign India Team

I-Com Global Summit 2018: 'Brands are currently looking at performance advertising and not brand equity'

A discussion around 'addressable advertising' took place on the final day of the festival

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Axis Bank redefines PIN security with the Devanagari script

1 Axis Bank redefines PIN security with the Devanagari script

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Valentine's Day 2024: Brand work that caught our attention

4 Valentine's Day 2024: Brand work that caught our attention

Farming for change: How innovative marketing is reshaping India's agricultural landscape

5 Farming for change: How innovative marketing is reshaping India's agricultural landscape

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

6 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

PR Awards India 2025

7 PR Awards India 2025

Ad industry’s budget wishlist: Relief, reforms, and digital push

8 Ad industry’s budget wishlist: Relief, reforms, and digital push

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

India’s brew boom: How coffee brands are winning over young consumers

10 India’s brew boom: How coffee brands are winning over young consumers