impressions
2 days ago
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
Sep 27, 2024
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
Dec 02, 2020
BARC India evolves to global measurement standard; replaces Impressions with AMA
Data released via the BARC India website from week 47 onwards will reflect the change
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