Campaign India Team
Feb 19, 2025

Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

Image source: TAM AdEx

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

9 hours ago

Local pitches make up 62% of India’s total 2024 ad ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, as per New Business Barometer for 2024 by COMvergence.

9 hours ago

Havas appoints global data and tech leaders

Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.

13 hours ago

India’s M&E sector to reach INR 3.10 lakh crores in ...

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.

14 hours ago

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.