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VivaKi Exchange launches VivaKi Nerve Center
VivaKi Exchange India has announced senior management appointments and operational changes for the region, effective immediately. It has rolled out a new unit called VivaKi Nerve Center, to be headed by Pavan Chandra (pictured) as managing director.
“Community-based cultures aid faster adoption of social media:” Kenny
The centuries old community-based culture of India and other Asian countries is ensuring a much faster adoption of the social media by the audience in these regions than some of their more broadcast-heavy Western counterparts, according to David Kenny, managing partner of Publicis Groupe’s digital syndicate – VivaKi.
Is the slowdown forcing media rates south?
Campaign India asks marketers and media planners on the impact of the slowdown on the effective rates in mediaThe economic climate has changed and no one can get away unscathed. Not even the mighty media owners who hitherto, riding on years of healthy growth, were in a dominant position to demand rates they deemed fit.
The impact of being India’s number one GEC
What changes when a leading channel becomes number two, or the second becomes #1? Campaign India finds out.
Ambika Srivastava is new IMX chairman
India Media Exchange (IMX), media negotiation unit formed in 2007 to leverage the combined assets of Starcom MediaVest Group and ZenithOptimedia, has named Ambika Srivastava as its new chairman. Srivastava (pictured), CEO of ZenithOptimedia, fills the void left by Shyam Shankar who quit as IMX's president in May 2008.In another development, VivaKi, the strategic unit created by Publicis Groupe to leverage the combined scale of its media and digital operations, named Srikant Sastri, managing director of Solutions Digitas as its India country chair.
IMX hires Archana Vyas as VP, India-north and east
India Media Exchange (IMX) has appointed Archana Vyas as vice president, India-north and east. She will be located in New Delhi and will report to Mona Jain, head, strategic investments, IMX.
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