india
Bandhan Life banks on humour to decode insurance confusion
A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?
Indians among the least satisfied with their love life: Study
South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.
69% of India’s top influencers violate disclosure guidelines: ASCI
Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI report.
Caveman Khan and Coca-Cola’s Charged: A primal power play
Aamir Khan’s latest ad for the beverage revives the Caveman trope, blending prehistoric antics with a modern energy boost for maximum brand impact.
MTR serves up a steaming bowl of culture and comfort
By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.
CentreFruit revives iconic waggle with fresh humour
The gum brand’s latest campaign brings its iconic tagline alive with a playful story, irresistible taste, and quirky humour.
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