india
Indian research and insights industry reaches $3.2 billion in FY2024: Report
The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.
Magnite launches audience activation solution
Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.
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JSW Paints’ ‘Room of hope’ colours a better tomorrow
The company showcases the transformative power of colour in its latest digital campaign, created by TBWA India.
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Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.
Uber India’s #SafetyNeverStops campaign tackles a serious issue with wit
Nine witty films turn everyday safety challenges faced by women into humorous narratives, sparking conversations around women’s safety with Uber.
MMA India Board shares 10 commandments for marketers to thrive in 2025
As India’s K-shaped recovery reshapes consumption, here are some insights to help brands innovate, adapt, and thrive in a fragmented India.
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