india

15 hours ago

India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary

He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.

3 days ago

Why is PVMA missing ‘U’?

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.

Jan 14, 2025

Diageo India appoints Praveen Someshwar as CEO-Designate

Hina Nagarajan will move to another global executive position at Diageo plc

Jan 08, 2025

Towards ethical and responsible use of AI

Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

Jan 07, 2025

Silver economy reimagined: Breaking stereotypes in marketing to seniors

Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.

Dec 23, 2024

Samsung’s Tab turns festive sketches into AR magic

This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.