indrajit sen
Sixth Element pioneers consolidation for OOH in Pune
Pune-based OOH media houses Asha Publicity, Captions Outdoor Advertising and Hallmark Outdoor Advertising have joined hands
OOH spenders say an accredited SOP is the only way
IOAA and Campaign India hosted the second session on OOH Advertising in Gurgaon on 18 January
Images from IOAA and Campaign India's breakfast session on OOH Advertising
IOAA and Campaign India's breakfast session on OOH Advertising gave marketers an opportunity to air their views and expectations about the medium and its deliverables to the industry stakeholders.
Common currency for OOH measurement tops list of demands from clients
IOAA lists out some of the key deliverables for second version of IOS
IOAA and Campaign India to conduct a session on OOH Advertising
The breakfast session will be held on 4 January 2012 in Campaign India's office
Opinion: The outdoor industry at cross-roads.... Again ?
Indrajit Sen, an independent business strategist – executive director, Indian Outdoor Advertising Association
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