infectious advertising
The LinkedIn pitch frenzy: Meritocracy or marketing stunt?
Brands are crowdsourcing agencies on LinkedIn, turning selection into a pitching ferment. But is this a shortcut to innovation or a race to the bottom?
Under Armour's latest campaign with Neeraj Chopra highlights the paybacks of persistence
Tushar Goculdas, managing director of Underdog Athletics, chats to Campaign about what it takes to craft a brand ambassador-centric marketing strategy, the launch of the new 'Zidd' campaign, and why he's keen to build a brand that champions athletes with authenticity.
Rapid fire with Nisha Singhania
Our year-ender this time around places the fraternity on the 'hot seat' to answer questions about the year gone by and their expectations from 2024
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Bayer assigns creative duties to Infectious Advertising
Account won post a multi-agency pitch
Independence Brewing Company appoints Infectious Advertising
Account won post a multi-agency pitch
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