innovations

Jan 07, 2025

Silver economy reimagined: Breaking stereotypes in marketing to seniors

Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.

Jan 06, 2025

Does OPPO’s Reno13 campaign truly capture living in the moment?

The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.

Nov 14, 2024

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

Jul 15, 2024

Ranbir Kapoor strikes up a bromance with Oppo AI

The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.

Apr 03, 2017

Livpure appoints Famous Innovations

Account won post a multi-agency pitch