innovations
Silver economy reimagined: Breaking stereotypes in marketing to seniors
Tapping senior citizens' digital fluency, independence, and evolving aspirations, marketers are leaning towards tailored campaigns that resonate with this demography.
Does OPPO’s Reno13 campaign truly capture living in the moment?
The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.
Independent agencies rewrite the rules to stay relevant and take on industry Goliaths
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
Ranbir Kapoor strikes up a bromance with Oppo AI
The Famous Innovations' four-part series shows Oppo AI as actor Ranbir Kapoor's ultimate vacation companion, featuring AI Eraser 2.0 and more.
Jeff Emmanuel joins Famous Innovations as Bengaluru creative head
Was creative director at Lowe Lintas prior
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins