insight
Marketing reimagined: Thriving amidst economic shifts
Korra India CEO Saket Vaidya reveals game-changing strategies that leverage consumer insight and tech innovations to redefine marketing in today’s rapidly shifting landscape.
‘Integrated agencies will eventually become the norm’
Havas Media's Anita Nayyar and Mohit Joshi discuss the agency's 10-year growth story, the next wave from smaller towns, why they believe their ship is future-ready, and why print and TV remain relevant
Opinion: Touch something within; the brain will follow
The author argues that brands that strike a chord with the heart compellingly will remain top of mind
CII Marketing Summit 2013: The simple big data mantra - 'Identify what matters and monetise it'
Rajiv Kaul, Kartik Jain, Nimal Manuel, Natwar Mall, Vikas Ahuja and Vinay Bhatia discussed big data strategies for marketing
JWT’s 10 trends for 2013: Play, personalisation, retail everywhere and sensory explosions
JWT’s eighth annual trends forecast highlights the social impact technology is having on consumer lifestyle and new attitudes to play, health and happiness
Breaking News:Mindshare bags Rs 400 crore Aditya Birla Group's account
In what could be termed as a stunning win for Mindshare India, the Aditya Birla Group (ABG) has handed over the media duties of almost its entire portfolio of companies to the WPP agency. The ATL and BTL account, estimated to be worth Rs 400 crore ($110 million), is believed to comprise: Birla Sun Life; More (Aditya Birla Group's retail venture); Madura Garments; Hindalco; Grasim and Birla Cellulose. It is still uncertain if the brief also includes Idea Cellular and Ultra Tech.
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