integrated idea

Creativeland Asia’s new Frooti campaign attempts an Integrated route

Creativeland Asia has created a series of ads for Parle Agro’s Frooti, which will be breaking on air on Monday April 27. In a departure from a typical 30 second spot with a storyline or a narrative, the ads capture people’s reaction to giant sized props in the form of mangoes which suddenly appear on the streets, rolling down from above a slope.