international
Marketers bet big on brand-building, not just quick wins
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
ASCI joins ICAS in global push for responsible advertising
The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers and shape responsible brand practices.
Ogilvy and Moonshot shine at ninth IndIAA Awards
EssenceMediacom and Wavemaker won three trophies each; while Havas Media, Madison Media, Mindshare and IPG Mediabrands took home two each.
Orry, Karan Johar and Crocs champion individuality and creativity
Teaming up with celebrity influencer and film director, the footwear brand shows off how Jibbitz charms turn shoes into a personalised statement with ‘Crorry’.
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Swati Bhattacharya, Santosh Padhi, Josy Paul and Sachin Talwalkar to judge London International Awards 2024
They are part of the 23-jury panel that will adjudge the winners in the 39th edition of the London International Awards.
Opinion: It’s time for IndIAA
Stage set to celebrate category-elevating creative advertising, again
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