Swati Bhattacharya, Santosh Padhi, Josy Paul and Sachin Talwalkar to judge London International Awards 2024

The London International Awards (LIA), in its 39th year will host 23 jurors from Asia. These top creatives will represent China, Hong Kong, India, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan and Thailand as they gather onsite in Las Vegas at Encore @ Wynn, commencing 29 September through 7 October 2024.

Barbara Levy, president of LIA, said, “There is such a rich tradition of storytelling in Asia. You can see it and feel it in the kind of work that comes out of the region. Each culture in each country has its own flavor of creativity even though they may share some similarities. It is this diversity that brings a deeper level of discussion to the jury rooms.”

Last year companies from Asia brought home a Grand LIA and 14 gold statues, 16 silver and 28 bronze. The Grand LIA was awarded to Dentsu Tokyo for ‘My Japan Railway’.

Here are the details of the jurors from Asia and the award categories they will judge:

India:

• Swati Bhattacharya, former creative chairperson of FCB will judge ‘TV and cinema and online film’
• Santosh Padhi, chief creative officer for India at Wieden+Kennedy, Mumbai will judge ‘Branded content and branded entertainment’
• Josy Paul, chairperson and chief creative officer at BBDO India Mumbai will judge ‘Creative strategy and transformative business impact’
• Sachin Talwalkar, chief creative officer at Havas Life Sorento Mumbai will judge ‘Health and wellness’

China:

• Fan Ng, chief creative officer, BlueFocus who will judge ‘Integration and Direct’

Hong Kong:

• Wendy Chan, health creative lead, Asia Pacific at Edelman Hong Kong will judge ‘Health and wellness-craft and pharma and medical-craft’
• Reed Collins, chief creative officer, Ogilvy APAC will judge ‘Creative strategy and transformative business impact’

Japan:

• Yasu Sasaki, global chief creative officer at Dentsu Group Inc is the 2024 jury president for ‘Evolution and creative use of data’
• Shoko Akutagawa, creative producer from Tokyo will judge ‘Production and post-production and music video’
• Morihiko Hasebe, global executive creative director at Hakuhodo Inc. will judge ‘Non-traditional’

Korea:

• Hyeah Nahm, VP and executive creative director at Publicis Groupe Korea will judge ‘Ambient and activation, billboard, poster and print’
• Chad Song, campaign director and co-founder of the.Watermelon in Seoul will judge ‘Creativity in PR’

Malaysia:

• Sling, film director at Directors Think Tank in Kuala Lumpur and Singapore will judge ‘Branded content and branded entertainment’
• Graham Drew, chief creative officer of Grey Malaysia and Singapore will judge ‘Digital and use of social media and influencers’

Philippines:

• Merlee Jayme, chairmom and founder of The Misfits Camp in Makati City will judge ‘Creativity in B2B’
• Joey David Tiempo, founder and CEO of Octopus&Whale in Manila will judge ‘Evolution and creative use of data’

Singapore:

• Joji Jacob, regional chief creative officer SEA and NA for Havas is the 2024 jury president for ‘Creativity in B2B’
• Deborah Abraham, head of PR-global at Forsman & Bodenfors Singapore will judge ‘Creativity in PR’
• Meryke Naude, creative director at MullenLowe Beauty, MullenLowe Singapore will judge ‘Design and package design’
• Cristina 'Tin' Sanchez, executive creative director of Iris Singapore will judge ‘Ambient and activation, billboard, poster and print’

Taiwan:

• Richard Yu, co-founder and chief creative officer of Rock Yu Creative in Taipei will judge ‘Branded content and branded entertainment’

Thailand:

• Jon Chalermwong, chief creative of Audacity Co in Bangkok will judge ‘TV and cinema and online film’
• Asawin Phanichwatana, chief creative officer of Creative Juice in Bangkok judge ‘Digital and use of social media and influencers’

All rounds of judging are done onsite at the Encore @ Wynn Hotel. Every judge is required to see every piece of work in their respective categories. These panels decide on the gold, silver, and bronze statue winners, as well as the finalists. Each panel, at their discretion, also decides on whether a Grand LIA will be awarded.

LIA is amongst the five global shows included in the WARC Creative 100.