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Sai Nagesh joins Dentsu Media as chief growth officer
Dentsu India has appointed Sai Nagesh as chief growth officer for Dentsu Media. Nagesh's (pictured) new responsibilities include steering Dentsu India’s media business forward, both, organically and inorganically. He will work closely with Ruchira Raina who is national business head, Dentsu Media.
Anant’s blog: Cabbages and kings
Spent a bit of time on Facebook on Sunday and I mentioned that I was looking forward to a couple of easy days, Tuesday and Wednesday. Like hell.Got into the office on Tuesday morning to work on a memento for ‘Steady’ John Steedman. Wrapped up by noon. Went to Bandra to meet someone who will be helping Campaign India’s Goafest efforts (look out for it).Came back to the ITC Central for a cup of tea with Steady. Great chat, and out of the discussions was born a great feature idea. Look out for this one, too.
NewsX appoints Euro RSCG, Good Relations
NewsX, INX Network's English news channel, has appointed Euro RSCG as its creative agency following a multi-agency pitch. The news channel has also hired Good Relations India as its PR agency.Euro RSCG will create marketing campaigns which will highlight the channel's positioning of 'Clarity in a Complex World'. It will also manage the creative campaigns for programming and viewer tune-ins. Till now, the creative business was handled by INX's in-house team and Meridian jointly.
9X, Balaji rubbish ET story
Calling the report in the Economic Times dated September 25 on Balaji Telefilms Ltd buying a stake in 9X "completely untrue and baseless", Indrani Mukerjea (pictured), founder and CEO, INX Media said that "at no point has INX had any conversations with Balaji Telefilms on investments either in or from Balaji Telefilms." A letter to this effect has been sent to Bodhisatva Ganguly of The Economic Times.
Will PR be a winner at the cost of ATL spends?
Bindu Nair Maitra attempts to understand the impact of inflation and recession on a brand’s marketing spendDo brands cut back their spending during a recession? And if they do, would traditional media spends get logically diverted towards third party communications such as PR which are seen as more credible consumer touch points with consumers? The PR industry in India has seen a steady growth curve over the last few years, suggesting an increasing share of relevance
9X crosses 100 GRPs
The psychological barrier of 100 GRPs has been broken by 9X.According to TAM data for week 21, 9X has garnered 103 GRPs (C&S 4+), pulling away from fourth placed Sony (90 GRPs) and NDTV Imagine (77 GRPs).STAR Plus remains the leader with 319 GRPs and Zee is at number two with 227 GRPs.
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