ipl 2024

Mar 17, 2025

Strategic advertising trumps conventional ads during IPL 2024: Report

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

Apr 14, 2024

30% of women are actively following the IPL 2024: New report

The new report also found that most viewers of the IPL only recall three to five brands during a singular match.

Mar 19, 2024

IPL 2024 sponsorships round-up

Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.