ipl 2024
Mar 17, 2025
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Apr 14, 2024
30% of women are actively following the IPL 2024: New report
The new report also found that most viewers of the IPL only recall three to five brands during a singular match.
Mar 19, 2024
IPL 2024 sponsorships round-up
Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.
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