ipl auction
Jan 29, 2018
IPL Auction: Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad give a thumbs up to fans
Chennai Super Kings is the only franchise to not sign any of the top six players listed by fans
Mar 14, 2010
Domor, TNS to measure marketing effectiveness of cricketing events
Nitin Jain and Rema Harish-owned communications consultancy Domor, in partnership with TNS, has kicked off a marketing effectiveness study termed as 'Consumer Response to Investment in Cricket' (CRIC) with the Indian Premier League (IPL) Season 3.CRIC has been designed with the primary aim of measuring the effectiveness of cricketing events – largely for the sponsors/advertisers who use these events as a marketing platform.
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