jaguar
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Jaguar's contentious rebrand finally gets its car moment, but questions remain
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
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When creativity misses the mark: What brands can learn from Jaquar’s advertising missteps
While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.
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Jaguar defends rebrand amid ‘vile hatred’ online
Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
'All polish, no punch': Adland reacts to Jaguar’s rebrand
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
Weekend Wrap: 13 December
In the news: Adlift, Dentsu Aegis, Jaguar, LaLiga, Mirum, Myntra, UFO Moviez, Wavemaker
How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content
Consumer generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word of mouth recommendations
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