jaguar

9 hours ago

When creativity misses the mark: What brands can learn from Jaquar’s advertising missteps

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

1 day ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

4 days ago

'All polish, no punch': Adland reacts to Jaguar’s rebrand

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

Dec 12, 2019

Weekend Wrap: 13 December

In the news: Adlift, Dentsu Aegis, Jaguar, LaLiga, Mirum, Myntra, UFO Moviez, Wavemaker

Jun 10, 2015

How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content

Consumer generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word of mouth recommendations

Aug 29, 2013

Jaguar Land Rover appoints Phil Popham to oversee new unified marketing structure

Announces overhaul of marketing leadership, as it looks to "maximise" growth opportunities in key markets.