jiostar

Reliance Disney merger: A game-changer for ad agencies, not without risks
Nov 18, 2024
Vinita Bhatia

Reliance Disney merger: A game-changer for ad agencies, not without risks

SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Agency of the Year 2024 winners: South Asia

4 Agency of the Year 2024 winners: South Asia

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

7 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Weekend Fun: The Blue Film Festival

8 Weekend Fun: The Blue Film Festival

McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

9 McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards

Varun Katyal launches Clapboard

10 Varun Katyal launches Clapboard