k pop
May 30, 2021
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign
Jan 08, 2021
Pepsi expands K-pop investment, appoints Blackpink as Apac brand ambassador
The soft-drink maker will lean on the wildly popular Korean girl band to launch limited-edition products and a cross-platform campaign
Nov 27, 2019
Cozmic Group gets WWE's Carl Sequeira as country manager
He will report to the Group's chief business officer Swee Sin Wu
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