kailash

Social Panga launches The Viral Union to ace influencer marketing’s next big test
9 hours ago
Vinita Bhatia

Social Panga launches The Viral Union to ace influencer marketing’s next big test

As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Campaign India PR Awards 2025: Winners announced

2 Campaign India PR Awards 2025: Winners announced

PR Awards 2025: Shortlists, jury announced

3 PR Awards 2025: Shortlists, jury announced

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

4 Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Target’s secret weapon? India’s role in its ad empire

7 Target’s secret weapon? India’s role in its ad empire

Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

8 Ogilvy’s Ricardos Vaz: 14 years in, but still breaking the formula

GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

9 GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals