khozem merchant

Video: IMC: Are readers becoming indifferent to overlaps in sponsored and editorial content?
Feb 15, 2013
Radhika Joshi

Video: IMC: Are readers becoming indifferent to overlaps in sponsored and editorial content?

Khozem Merchant of Pearson, Hormazd Sorabjee of Autocar, Krishna Prasad of Outlook respond

IMC 2013: ‘Wall between editorial and sales broken’; Editors and business managers must rebuild it
Feb 15, 2013
Campaign India Team

IMC 2013: ‘Wall between editorial and sales broken’; Editors and business managers must rebuild it

Readers know the difference between paid-for and editorial content, say editors

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