Khozem Merchant of Pearson, Hormazd Sorabjee of Autocar, Krishna Prasad of Outlook respond
Campaign India caught up with some of the speakers at the seventh Indian Magazine Congress in Mumbai and posed to them the question: ‘Are readers becoming indifferent to overlaps in sponsored and editorial content?’ See what they had to say.
Also read: IMC 2013: ‘Wall between editorial and sales broken’; Editors and business managers must rebuild it
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Combined business will work for brands who spend more than $60 billion on marketing and media investment.
In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.
The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
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