khushnooma kapadia

Marriott’s winning formula: Merging culture, loyalty, and personalisation in its marketing strategy
Oct 15, 2024
Vinita Bhatia

Marriott’s winning formula: Merging culture, loyalty, and personalisation in its marketing strategy

Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.

Marriott promotes itself as a wedding destination, with heartwarming father-daughter exchange
Nov 15, 2016
Campaign India Team

Marriott promotes itself as a wedding destination, with heartwarming father-daughter exchange

Watch the film conceptualised by OgilvyOne here

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

3 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

4 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

AI in digital ads: Silent partner, not sole pilot

5 AI in digital ads: Silent partner, not sole pilot

Zooming into the inner aspirations of target consumers

6 Zooming into the inner aspirations of target consumers

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

7 Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

Weekend Fun: The Blue Film Festival

8 Weekend Fun: The Blue Film Festival

JSW Paints’ ‘Room of hope’ colours a better tomorrow

9 JSW Paints’ ‘Room of hope’ colours a better tomorrow

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill