kids
Voot Kids pairs fun and learning together
Watch the film conceptualised by McCann Worldgroup India here
Goafest 2014: ‘Are you a complement to the computer? Or is it better off without you?’ - Guy Hearn, Omnicom Media Group
Parents are looking for help, and brands can help them use digital for kids’ development, said the first speaker at this year’s festival
‘Advertising is a big reality’: Manas Mohan
As Tinkle turns 33, the ACK Media COO explains the brand’s strengths, digital focus and merchandise push
Indian shows catching up with foreign content for top spots in kids genre
Though TAM reports suggest that foreign content rules the charts, Indian shows are catching up
Nickelodeon releases findings from its ‘Play Life’ research
Findings reveal Only 25% kids play outdoors on a daily basis
New Generations study: Indian kids now get 39% more pocket money
The eighth edition of New Generations, Cartoon Network's patented kids' lifestyle research has some refreshed insights for marketers about consumption patterns, likes and dislikes amongs children.First up, the power of consumption amongst kids has increased (34% over 2008) and they received a total of Rs 664 crore* in pocket money and gift money in 2009. That's an increase of 39% over 2008.
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