kkr
Weekend Wrap: 20 November
In the news: Bharat Eat, Equitas Small Finance Bank, Farm Communications, Prose, Twenty7 Inc., Zomato
KKR to invest Rs 11,367 crore in Jio for 2.32% stake
Jio raises fifth investment in a month
Nokia India enters sponsorship alliance with FC Barcelona
To launch six-month brand campaign ‘Tiki Taka with Nokia Lumia’
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DLF, Vodafone association with IPL top of mind: MEC study
MEC has released its post IPL analysis in an effort to understand consumer involvement in the third season of the series. The study looks at viewership patterns, team and player preferences and brand associations across a sample size of 900 across eight IPL cities and Nagpur and Ahmedabad. The research was conducted between 28 April and 1 May, 2010. The target group was male and female, 15 to 55 years, SEC A, B and C.
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