DLF, Vodafone association with IPL top of mind: MEC study

MEC has released its post IPL analysis in an effort to understand consumer involvement in the third season of the series. The study looks at viewership patterns, team and player preferences and brand associations across a sample size of 900 across eight IPL cities and Nagpur and Ahmedabad. The research was conducted between 28 April and 1 May, 2010. The target group was male and female, 15 to 55 years, SEC A, B and C.