lab
IAB Tech Lab launches open-source Trusted Server solution
Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up monetisation possibilities for publishers.
De Beers and GJEPC partner to promote natural diamonds
The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to improve how retailers engage with buyers.
Apple’s MacBook Pro M4: Powerlifting performance, effortless charm
Its latest ad flexes the laptop’s chips, blending strength and elegance in a dazzling display of power.
Instagram launches Creator Lab in India, expands support for aspiring creators
Building on its ‘Born on Instagram’ programme, this new initiative features around 14 creators sharing their experiences and insights, including valuable lessons from their journeys.
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Dentsu launches its business transformation practice, Dentsu BX, in India
Narayan Devanathan will lead this division, while continuing his existing role as the agency’s president and chief strategy officer for South Asia.
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