labs

Dec 12, 2024

Purpose-driven marketing isn't new, we just haven’t kept up

From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.

Aug 07, 2024

Hakuhodo unveils martech data labs in India

The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.

Jun 18, 2024

Dentsu rolls out global innovation proposition and names president

Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu