Parent company Vivendi says move would “unleash the development potential” of the brand.
'10 vs 10' supports Ogilvy's previous campaign, #TheFaceof10.
WPP’s Mindshare is the incumbent in the UK, US and other major markets
Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'
The VaynerMedia founder tells Campaign the platform has a 'huge' younger audience that is being overlooked
Shortlist comprised Wavemaker Global, iProspect and Zenith
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