life
Bandhan Life banks on humour to decode insurance confusion
A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?
Canara HSBC Life Insurance takes a lighter take on serious finances
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
Bandhan Life banks on 99.66% payout claims to boost trust
Following a rebrand in April this year, the life insurance company is pushing the buttons of empathy-driven marketing to reach out to India’s underinsured population.
SBI Life’s digital film celebrates the indomitable spirit of Indian Paralympians
The digital video highlights the inspiring journey of three Indian Paralympians, showcasing their resolve to purse their dreams.
Alembic CSR and Havas Life Mumbai transform motherhood through AI
The 'LullabAI' platform harnesses re-imagined AI technology to transform short voice samples from speech-impaired mothers into lullabies.
Tata Sky rolls out its new Jingalala brand purpose
Watch the film conceptualised by Ogilvy here
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