lifestyle

Jan 21, 2025

Myntra’s FWD campaign plays a stylish chess gambit

Grandmasters Vishwanathan Anand and Gukesh Dommaraju star in its witty ad, blending fashion, humour, and Gen Z’s chess-fuelled pop culture obsession.

Dec 16, 2024

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.

Apr 19, 2021

Madison Media Omega to handle Lifestyle and Spar

Account won post a multi-agency pitch

Oct 15, 2019

Flying Machine calls it splits with Justone Du Plessis

Watch the film conceptualised by Dentsu India here

May 08, 2018

Lifestyle celebrates the imperfectly perfect woman

Watch the film made by JWT Bangalore here

Feb 05, 2013

Ignitee to handle American Swan's digital mandate

Agency will handle digital media planning and buying, besides social media campaigns, for the fashion and apparel brand’s e-com play