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Apr 16, 2018
I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
A panel discussed how data can be used in creative development
Oct 15, 2013
Katrina ‘wishes all’ this festive season, with Line free calls
Watch the ad film created by Hakuhodo Percept
Oct 11, 2013
Messaging Uninterrupted
Blackberry’s announcement on the rollout of its messenger service on Android and iOS got Raahil Chopra analysing the messenger space
Sep 12, 2013
Line targets youth with funny short stories, starring long conversations
Watch the ad film created by Hakuhodo Percept
May 29, 2013
Mobile instant messaging: The killer app and its implications for marketers
IM users value functionality most, but are not strongly opposed to in-app ads, finds a recently study across 10 Asian markets by Lightspeed Research.
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