lives
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Oct 01, 2024
Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
Apr 16, 2011
Your weekend reading list
Nagesh Alai, chief financial officer, Draftfcb Ulka Asia Pacific, and president, AAAI, makes his suggestions for your weekend
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