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Myntra's BFF campaign triples down on fun, fashion and memes
Oct 01, 2024
Campaign India Team

Myntra's BFF campaign triples down on fun, fashion and memes

The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.

Your weekend reading list
Apr 16, 2011
Jagadeesh Krishnamurthy

Your weekend reading list

Nagesh Alai, chief financial officer, Draftfcb Ulka Asia Pacific, and president, AAAI, makes his suggestions for your weekend

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