localisation
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
Creating loyal customers through regional marketing for BFSI brands
Marketing financial services in India’s small towns isn’t about quick wins. Rather, it’s about cultivating long-term relationships, says Godrej Capital’s chief marketing officer.
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
MMA Impact India 2022: Pratyush Sinha's five tips to build online shopping experiences in Indian languages
The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey
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