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Oct 08, 2024

Brands to spend INR 500 crores on influencers for Diwali sales: Report

A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.

May 19, 2022

MMA Impact India 2022: Pratyush Sinha's five tips to build online shopping experiences in Indian languages

The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey