lynn de souza
Mar 14, 2013
New IRS figures by December 2013
RSCI and Nielsen promise technology-aided ‘gold standard’ metric for print readership
Oct 30, 2012
Lynn de Souza to exit IPG Mediabrands; Shashi Sinha appointed CEO
De Souza to turn social entrepreneur and will exit by end of November
Aug 29, 2012
MRUC hands IRS mandate to The Nielsen Company
The process began with the setting up of RSCI in November 2011 by MRUC and the Audit Bureau of Circulation, to oversee the conduct of a unified IRS
Jun 12, 2012
Lintas Media Group launches BPN in India; roll out in 13 countries over next two weeks
The agency, headed by Suresh Balakrishna, will start with five offices in India and a billing volume of over Rs 1,000 crore.
Jun 06, 2012
Profile: A media agency veteran who dons many hats
LMG’s Lynn de Souza talks to Shephali Bhatt about her long career, as well as the roles she’s essayed over the years
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