mahatma

Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi
Oct 03, 2024
Campaign India Team

Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi

The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.

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